Annual Global Licensing Survery, which show that global sales revenue of licensed merchandise and services grew to $292.8b in 2019, a 4.5% increase over the $280.3b generated in 2018.The 2019 Licensing International Global Licensing Industry report breaks the market down into the following categories, in millions (See picture)
#merchandiselicensing#brandlicensing#varumärke#IP#varumärkeslicensiering#branding#influencer#influencermarketing#brandmarketing
